March Tourism Industry Partners Update

In an effort to better communicate tourism initiatives to our industry partners we are implementing a monthly tourism update.  Each update will be for the prior month, which allows us to provide the complete corresponding data and analytics.  With this being the first update, we included information about the topics we receive the most questions on from our partners.  Moving forward, we are happy to include additional information at your request.

Hotel Occupancy

STR is our source for all hotel data.  Below is the occupancy data for March 2023.
Cedar Park Tourism has been tracking hotel data through STR since 2016.  If you would like the complete data set from 2016 - current 2023, please let us know and we are happy to provide it.
March Hotel Occupancy Data Chart


This section includes detailed information on all marketing mediums used by Cedar Park Tourism for March 2023.  It provides images and analytics of the marketing material (if available), along with information on the distribution and reach of the medium.  You will notice that our ad look changes significantly over the month to align with our new brand, Visit Cedar Park Texas.  As we move forward, our ads will all sync with each other.

Upcoming Events

H-E-B Center @ Cedar Park

April 26 – 30th at various times, Disney On Ice presents Frozen & Encanto.   

May 14th at 7 p.m. Mother’s Day R&B Jam 2023

May 20th at 7:30 p.m. Vive Chihuahua Fest 2023

May 23rd at 6:30 p.m. The Used & Pierce The Veil

May 24th – 25th at various times, Round Rock ISD Graduation Ceremonies

May 26-27th at various times, Leander ISD Graduation Ceremonies

Haute Spot

April 28th at 8 p.m., The Kentucky Headhunters with Cari Hutson & Good Company

April 29th at 7 p.m., Quiet Riot with Malice In Eden

May 5th at 6 p.m., Ruthie Foster with The Peterson Brothers

May 6th at 7 p.m., A Tribute To The Beatles with The Eggmen

May 13th at 7 p.m., Let’s Dance! A Totally 80’s Party

May 19th at 7 p.m., Cowboy Mouth with LVVRS

May 20th at 5 p.m., Pop 2000 Tour hosted by Chris Kirkpatrick of *NSYNC with O-Town, Ryan Cabrera & LFO

May 26th at 7 p.m., SLAUGHTER

May 27th at 7 p.m., Nothin’ But A Good Time featuring HAIR METAL GIANTS

Austin Steam Train

May 6th at 6 p.m., Wild West Murder Mystery

May 13th at 8 a.m., Mother’s Day Flyer

May 14th at 10 a.m., Mother’s Day Mimosa Train

May 28th at 10 a.m., Wedding Oak Wine Train


April 28th at 4 p.m., Nifty Fifty BBQ Bash Family Fun Day celebrating Lakeline Park Grand Opening

April 29th at 2 p.m., Lakeline Park Grand Opening Celebration with Dinosaur Jr.

May 13th at 3 p.m., Cedar Park Kite Festival

Department Updates

The Economic Development and Tourism Department welcomed Scott Smith to our team as the new assistant director of economic development after Randall Malik accepted the director of economic development position for the City of Leander.  Scott will be responsible for the business retention and expansion efforts of the department, along with growing entrepreneurial and small business programs.
Scott Smith was hired as the City of Cedar Park’s Assistant Director of Economic Development in March 2023.  Scott has worked for the Texas government, as a site selection consultant and most recently for the Texas Association of Business (TAB).  At TAB, Scott worked to develop sound business policy in a variety of sectors most impactful to the state’s continued economic growth, such as Advanced Manufacturing, HQ, Digital Technology, Energy and Life Sciences. 
Scott brings successful deal making experience on behalf of the State of Texas in addition to representation of Fortune 500 clients as a sought-after incentives consultant.  As Governor Rick Perry’s chief analyst for Texas Enterprise Fund, Scott closed corporate expansion projects and helped set policy for the state’s record setting economic growth.  In this position, Scott led a team of analysts, project managers, and marketing professionals to meet success-oriented job creation measures set by the Texas Legislature. 
When not at work, Scott spends time on philanthropic activities benefiting the Friedreich’s Ataxia Research Alliance, a national non-profit dedicated to the pursuit of scientific research leading to treatments and a cure for Friedreich’s Ataxia.  Scott, his wife Susan, and daughters Grace and Stella are all quite proud of their Golden Doodle, Benji.
Scott has hit the ground running and would be happy to meet with you.  If you 'd like to schedule a visit with Scott, please email him at or call (512) 401-5028.