Audio content (or digital audio advertising) is great for organizations that have limited photo and video assets. It also allows us to reach a wider audience at less cost. With today's abundance of streaming platforms, mobile devices, and content formats, people can listen to any type of audio they want—where and when they want it. And advertisers can reach them directly with powerful, ear-grabbing messages.
Digital audio advertising is the process of inserting ads into digital audio content in order to reach listeners. This allows advertisers to connect with audiences while they're already enjoying the content they love—be it music, podcasts, or digital radio shows. Online audio advertising opens up a whole new world of audience outreach for brands, providing valuable opportunities to drive engagement and revenue. People also turn to digital audio content to avoid "screen fatigue."
The Cedar Park audio ad is running on Spotify, Pandora, and iHeart Radio March 15th through April 30th. Our media provider uses both a 30-second and 15-second version. Below are the analytics from the first 15 days of the campaign.