Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Cedar Park Tourism utilizes SEM year-round, adjusting our target market and messaging based on the results of our search performance.
We focused on three major ad groups in the month of March - Things To Do, Home Page, and Places To Stay. The SEM containing Things To Do and our Homepage performed significantly better than our SEM containing Places To Stay. We also found that the majority of those clicking on our ads came from the Waco/Temple/Bryan, San Antonio, Houston, and Dallas/Ft. Worth areas. Below are what the ads look like to the end user, along with a link to download the complete March SEM performance data.