Paid Social

Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers. Marketing leaders often use paid social to increase marketing efficiency and capture new subsets of customers. 
Cedar Park Tourism ran the below paid social ads February 1 through March 15th.  The ad linked back to a Spring Break blog posted on the city’s tourism website.  The primary social platforms were Facebook and Instagram. 
Paid Social Performance Chart