Audio content (or digital audio advertising) is great for organizations that have limited photo and video assets. It also allows us to reach a wider audience at less cost.
Digital audio advertising is the process of inserting ads into digital audio content in order to reach listeners. This allows advertisers to connect with audiences while they're already enjoying the content they love—be it music, podcasts, or digital radio shows. Online audio advertising opens up a whole new world of audience outreach for brands, providing valuable opportunities to drive engagement and revenue. People also turn to digital audio content to avoid "screen fatigue."
The Cedar Park Tourism audio ad ran on Spotify, Pandora, and iHeart Radio March 15th through April 30th. Our media provider used both a 30-second and 15-second version. The March Tourism Industry Partner report included data from March 15th through March 31st, so we saw double the performance for the whole April month. We maintained a 99% completion rate targeting the following geographic areas: Waco/Temple/Bryan, Houston, San Antonio, Dallas/Ft. Worth, and Tyler/Longview/Nacogdoches. We target these areas based on the analytics from our website and other marketing platforms. These analytics indicate that a majority of our overnight visitors originate from these areas.
You can download the complete April Audio report below.