Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Cedar Park Tourism utilizes SEM year-round, adjusting our target market and messaging based on the results of our search performance.
Our click through rate went from 13.88% in March to 17.39% in April and our site interactions increased from 4,563 to 5,244. Things To Do continued to have the best performance with a 17.91% click through rate. We also saw a shift in the geography of those engaging with our ad where our highest number of clicks (691 clicks) in March came from Waco/Temple/Bryan area. In April, the highest number of click throughs came from Houston, with 1,549 clicks.
Below you can download the April SEM report to see complete performance data and what our ads look like to the end user.